The healthcare industry is a lucrative and broad aspect that is also a mixture of business and professionalism. Just like any other industry, running a healthcare business requires the generation of leads who may turn into potential buyers. To meet your healthcare business’ demands for leads, you absolutely need to bring a strong lead generation strategy to the table. This article will help you do just that. Here are some qualified methods to generate healthcare leads for your business.
Purchase an email list for your email marketing campaigns
Purchasing an email list is the way to go to quicken your healthcare lead generation process as building an email list yourself from scratch can take a lot of time and patience while buying an email list will not cost you a lot. But, buying an email list can be a little tricky sometimes. Some email list providers sell email lists containing plenty of outdated data, which is bad for business. You cannot connect to your leads based on some old data you obtained about them. Therefore, before investing in an email list, do some checks on the list provider or vendor. Make sure of the following:
- Verify the validity and genuineness of the vendor.
- Explain your requirements to the vendor.
- Get a guarantee of the quality of the leads you’d be obtaining, probably a sample list.
- Ensure there are replacements and refund policies.
- Check for precise instructions from the vendor.
After purchasing and ensuring that you have an up-to-date list, you can then engage in email marketing campaigns by sending cold emails etc. Take note, however, that if your healthcare business is a B2B company, you are aiming to contact top-level medical practitioners and directors who have no time for unsolicited communication. So, craft your emails such that they do not end up in the spam folder of the recipients.
Obtain a lead generation tool
These are usually software or websites dedicated to helping you achieve success in your healthcare lead generation (or in any business, really). They can help you manage your email list, your marketing campaigns and have analytic features to help you monitor your progress. They can also help you source high quality leads from LinkedIn and other social media sites. You should consider obtaining one for use in your healthcare lead generation.
Pull lead data using search engines
Take advantage of search engines as google, AOL and the LinkedIn people search to source for quality healthcare leads. Google, for instance, can let you search for contact details from LinkedIn groups.
There are specific syntaxes for these operations, and they differ slightly from one search engine to another. Here are the most popular ones.
- Google: “”<LinkedIn Group Name>” ” “See who you know in common” “<Job Title>” “Location * <Exact Location>”
Your search text should look like this: “”Healthcare Executives Network” ” “See who you know in common” “hospital department manager” “Location * San José”.
- AOL: “<Industry>” “<Job Title>” “<Location>” site:linkedin.com (“linkedin.com/pub” OR “linkedin.com/in”) -‘pub/dir’
Your search text should look like this: “cardiology” “chief, cardiology department” “Connecticut” site:linkedin.com (“linkedin.com/pub” OR “linkedin.com/in”) -‘pub/dir’
- LinkedIn people search: LinkedIn does not have a syntax to type in the search box, but provides several filters to help you narrow down your search. Just log into your LinkedIn account, Search for People, fill in the search criteria and filters and apply.
Up your SEO game
For people to find you when they search for your services on popular search engines and become leads, you need to step up your SEO marketing strategies. Google and other search engines are the commonest avenues people use to find businesses that provide a service they require. Therefore, optimize your website and contents so that your website appears on the first page of Google’s search results when people search for your services. Use commonly used and relevant keywords on your website. Include reviews, comparison articles, FAQs with detailed answers and contact details on your website. This will enhance your healthcare lead generation results.
In addition, many people who search for a healthcare service are likely looking for one in their locality. So, do a lot of local SEO marketing. Include precise contact information on your website so people in the locality can easily find you.
Finally, Optimize your website design
Your website is the point of interconnection by which your customers reach you, one of the most important steps in your healthcare lead generation process. Therefore, it must have an optimal, attractive design. Besides, a healthcare website should be fast and responsive to allow people to have emergencies quickly look up doctors and the nearest health centers. There should be a quick messaging channel to assist people to book online appointments and help them in the event of an emergency.