Since being founded in 2004, Facebook has grown from a “Harvard social network” to boast a worldwide family of 2.6 billion users, making the platform one of the most effective lead generation avenues available to businesses around the world. Many businesses are taking advantage of Facebook ads and are having success with the process. You're probably asking yourself, how you can generate qualified leads with Facebook ads work for your business? This article will guide you in mastering the use of Facebook ads to generate qualified leads and increase your sales pipeline. Setting up Facebook Ads To set up your Facebook ad, log in to your Facebook Ad Manager, and choose “Create an Ad”. In the Campaigns tab. In Objectives, select “Lead Generation”. This option