Personalization is quickly becoming an essential part of every marketer’s skillset. In fact, marketing lead generation teams are increasingly applying personalization tactics as part of their outreach campaigns – and with good reason! Everyone likes to feel they’re being given extra special personal attention. Personalized content and messages exert greater influence on a prospect's decision to purchase than non-specific generic messaging. To help your business bring in more customers and sales, this article will teach you to leverage personalization mixed with another proven solution – videos! First, though, it’s important to discuss the merits of personalized videos for your cold outreach campaigns and overall B2B lead generation tactics. Video content generates sigfnificnalty higher engagement than any other medium. The Benefits of Personalized